Online Shopping and the Problem with Pictures – Jacqueline Conard – Research – Harvard Business Review
A very nice article, and the experiment is interesting. As for visual based e-shopping, beyond the chance that good quality image that can bring more faith and trust when they buy the goods, the way that the image present the content – how good it makes the balance between reality and the magic of color and light – will also make great impact on customers in a long run.
Just found a very interesting website. People say that right now the facebook and twitter is the most “noisy” country — millions of users make them even comparable to a real country. But, still we have limited understanding of these kingdoms, and of course their people. Are people happy there, or sad? How much they reflect the true feels of people living in the real world, and through what kind symbols we can identify their mood?